implementation evaluation control

Implementation

A way to further promote Hiromi is to research by performing focus groups. “Focus groups can be used to gauge consumer response to a product or promotion and are occasionally used to brainstorm new products ideas or to screen concepts for new products.” (MKTG3, McDaniel Lamb Hair, Ch 8, Pg 119) Holding focus groups it will help promote Hirmoi and understand where improvements can be made.

“The demand for services is expected to continue,” (MKTG3 McDaniel Lamb Hair, Ch 11, Pg 159) with that said, our employees will be required to make sure that our customers find what they are looking for politely and efficiently. “Loyal customers are also more profitable then those who are price-sensitive and perceive little or no difference among brands or suppliers.” (MKTG3 McDaniel Lamb Hair, Ch 6, Pg 86)

Evaluation

To make sure all is running smoothly the Hiromi Company will have monthly meeting to discuss what has improved, what is new within the company, and what could be changed. During these meetings employees will also discuss if our objectives have been met and if not how can will meet them for next month.

Control

To ensure that the company is heading in the right direction, every three months there will be a mandatory marketing and sales audit. Doing these will keep track of the progress of the company and document what has or hasn’t improved and what has or hasn’t changed within the company.