Thursday, February 25, 2010

week 7 [eoc] perfume pitch

Introducing Hiromi. Just like any exotic treasure this scent is mysterious, sexy and classy. Hiromi is for any beautiful woman age 25 to 40. The scent is an intoxicating mixture of sandalwood with notes of plum and citrus. It will be available in all major department stores. "To survive in today's highly competitive marketplace, companies need pricing objectives that are specific, attainable, and measureable" (MKTG3, McDaniels Lamb Hair, Ch 17, Pg 262), that is why the price will $38.99 plus tax for one 3.4 oz bottle. With each purchase customers will receive a small solid perfume encased in a stylish pedant. Think of it as a small token to keep close to your heart.

How do the Japanese express abundant beauty? Hiromi.

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