business statement

The perfume industry is a difficult industry to be successful in. There are so many different perfumes to choose from how can you decide which one is right for you? Introducing Hiromi. Hiromi is a delicate mixture of sandalwood, plum, and citrus which gives any woman an intoxicating addition to a woman’s natural charm.
Hiromi is targeted to the women of Generation X and the more mature women of Generation Y. Generation X are women in their early-thirties to mid-forties, and as for Generation Y Hiromi is targeted toward the women in their mid to late twenties. Even though the women of Generation X are "at the stage in life when suddenly a host of demands are competing for their time,” (MKTG3, McDaniels Lamb Hair, Ch 3, Pg 35), Hiromi will help those women relax and feel more comfortable in their own skin. Generation X women also have to juggle taking care of the kids and working and that can be very stressful, and when they are stressed out there is very little room or time for romance, but Hiromi will help the women of Generation X find that mysterious, sexy, classy woman again.
Women of Generation Y are said to have “already started their careers, and are making major purchasing decisions.” (MKTG3, McDaniels Lamb Hair, Ch 3, Pg 35) Hiromi would be a great investment. Hiromi is a perfume that believes that every woman is beautiful, mysterious, sexy, and classy in her own way and Hiromi would enhance the women of Generation Y’s confidence in them. Even though Hiromi is targeted towards women between mid-twenties to mid- forties that doesn’t mean they are the only ones who can purchase it. Hiromi is made to enhance the abundant beauty of women of all ages.
Hiromi will be sold at department stores such as: Dillards, Nordstroms, Macys, JCPennys, etc. These places are perfect due to the amount of women who shop there. These store have several different booths set up just for women where “consumers search extensively for a particular item and are very reluctant to accept substitutes.” (MKTG3, McDaniels Lamb Hair, Ch 9, Pg 132) Therefore Hiromi’s stunning bottle and simple packaging will be easily spotted and fairly easy to find.
"To survive in today's highly competitive marketplace, companies need pricing objectives that are specific, attainable, and measureable," (MKTG3, McDaniels Lamb Hair, Ch 17, Pg 262), that is why the price will $38.99 plus tax for one 3.4 oz bottle. Hiromi will be a high quality perfume set at a reasonable price. Also with each purchase customers will receive a small solid perfume encased in a stylish pedant. This will set Hiromi apart from the rest of the other perfumes. Hiromi will be on the minds and close to the hearts of women everywhere.