SWOT analysis

In order for a business to be successful one must understand the strengths and weaknesses of the company. Hiromi understands the concept and has provided a SWOT analysis to showcase the strengths, weaknesses, opportunities, and the threats.
The strengths of Hiromi are the fragrance, pricing, name and company image. The fragrance is a delicate mixture of sandalwood, plum, and citrus which gives any woman an intoxicating addition to a woman’s natural charm. The scent is a bold and long lasting scent, which sets Hiromi apart from the rest. Also a pendent of solid perfume is given as a gift so that the customer can easily reapply the Hiromi scent at her convince. Another strength is the price. By using status quo pricing, Hiromi is offering a high quality product for a reason price. Status quo pricing “seeks to maintain existing prices or to meet the competition’s prices” (MKTG3, McDaniels Lamb Hair, Ch 17, Pg 264) and “meeting the competition may be the safest route to long-term survival” (MKTG3, McDaniel Lamb Hair, Ch 18, Pg 280). Another strength is the company’s image. Hirmoi is a small company that forces on enhancing the abundant beauty and mysterious sensual side of women of all ages and that is a strength because you “must make a positive impression on and be desirable to targeted market” (MTKG3, McDaniel Lamb Hair, Ch 15, pg 230) Every woman is beautiful, mysterious, sexy, and classy in their own way but why not enhance your beautiful and express your sensual side with the intoxicating scent of Hirmoi?
The weaknesses of Hiromi are the financial resources, the lacking of marketing research, and numbers of employees. Being a new small business the financial resources are limited. Due to the lack of financial resources, the lack of marketing research is also a weakness. Because Hiromi is a new business finances are very tight as Hirmoi is introduced into the perfume industry. Even though the numbers of employees are few, each and every employee shows excellent customer service and is very attentive to the customer and her needs. As the company grows Hirmoi will expand and happily look for more employees to join the Hirmoi family.
The opportunities are endless as far as Hirmoi fragrance is considered. The sky is the limit! The Hirmoi Company hopes in becomes a brand that is loved all over the world by all women of every background. “Globalization expands economic freedom, spurs competition, and raises the productivity and living standards of people in countries that open themselves to the global marketplace.” (MKTG3, McDaniels Lamb Hair, Ch 4, Pg 48)
The threats of Hirmoi are the competitors. For the other competitors financial resources are not limited and they already have loyal customers. Companies like Yves Saint Laurent, Burberry, and Calvin Klein have been in the business for quite some time and they will make it difficult, but not impossible. Hiromi is dedicated and will work hard to prove that we are as good as the well-known fragrances such as Calvin Klein.