week 4 [eoc] mad men

Today we watched an episode of Man Men in my marketing class today. I was somewhat excited to watch it because I have heard both good and bad things about the show. The main character used market research to try to get a good pitch for a tobacco brand. He asked several different people and got the same general response, “I love smoking.” He went into his meeting without a clue how to pitch his ideas but after a few moments of thinking he finally had his eureka moment. "People buy things to be happy," and that’s the angle he pitched to the heads of the tobacco company. He used an advertisement approach to give the company more of an edge. I think I have found a new show that I will continue to watch.